THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER DECISIONS

In recent years, more attention has been focused on corporate social responsibility (CSR) companies. Using the CSR of organizations can be seen to be Actively re-Defining Their Roles in line with a growing emphasis on sustainable practices. It is necessary to underline that the problem of responsibility in the management of the contemporary enterprise is a complex and multi-dimensional one, including the entire enterprise with its range. In practice emphasis of CSR can be on different aspects of management, for example employees, environment and / or consumers. In the paper the attention has been drawn to the relations between enterprise and consumer.