MNEMONIC DEVICES - THEORY AND IMPLICATIONS FOR COMMUNICATIONS-RESEARCH

被引：0
|
作者：
KWON, U
BEATTY, SE
机构：
来源：
1989 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND PRACTICE | 1989年
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F [经济];
学科分类号：
02 ;
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页码：49 / 54
页数：6
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