MNEMONIC DEVICES - THEORY AND IMPLICATIONS FOR COMMUNICATIONS-RESEARCH

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作者：

KWON, U

BEATTY, SE

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来源：

1989 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND PRACTICE | 1989年

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F [经济];

学科分类号：

02 ;

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页码：49 / 54

页数：6

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