QUANTITY OF INFORMATION AND INFORMATION DISPLAY TYPE AS PREDICTORS OF CONSUMER CHOICE OF PRODUCT BRANDS

被引：11
|
作者：
PATTON, WE
机构：
来源：
JOURNAL OF CONSUMER AFFAIRS | 1981年 / 15卷 / 01期
关键词：
D O I：
10.1111/j.1745-6606.1981.tb00693.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：92 / 105
页数：14
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