QUANTITY OF INFORMATION AND INFORMATION DISPLAY TYPE AS PREDICTORS OF CONSUMER CHOICE OF PRODUCT BRANDS

被引：11

|

作者：

PATTON, WE

机构：

来源：

JOURNAL OF CONSUMER AFFAIRS | 1981年 / 15卷 / 01期

关键词：

D O I：

10.1111/j.1745-6606.1981.tb00693.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：92 / 105

页数：14

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