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ADVERTISING THEORY AND PRACTICE, 4th edition
被引:0
|
作者
:
Kelley, William T.
论文数:
0
引用数:
0
h-index:
0
Kelley, William T.
机构
:
来源
:
JOURNAL OF MARKETING
|
1953年
/ 18卷
/ 02期
关键词
:
D O I
:
10.2307/1248001
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:208 / 208
页数:1
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