PERCEPTOR - MODEL FOR PRODUCT POSITIONING

被引：0

|

作者：

URBAN, GL ^{[1
]}

机构：

[1] MIT,CAMBRIDGE,MA 02138

来源：

REVUE FRANCAISE DU MARKETING | 1977年 / 70期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：35 / 52

页数：18

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