BENEFIT SEGMENTATION IN INDUSTRIAL-MARKETS

被引：0

作者：

MORIARTY, RT ^{[1
]}

REIBSTEIN, DJ ^{[1
]}

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

来源：

JOURNAL OF BUSINESS RESEARCH | 1986年 / 14卷 / 06期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：463 / 486

页数：24

共 50 条

[31] THE DANGERS OF EXPORT PESSIMISM - DEVELOPING-COUNTRIES AND INDUSTRIAL-MARKETS - HUGHES,H
LANGHAMMER, RJ
WELTWIRTSCHAFTLICHES ARCHIV-REVIEW OF WORLD ECONOMICS, 1994, 130 (01): : 220 - 221
[32] CHANGING STRUCTURE OF THE AMERICAN-ECONOMY - ITS IMPLICATIONS FOR PERFORMANCE OF INDUSTRIAL-MARKETS
MARKHAM, JW
JOURNAL OF FARM ECONOMICS, 1959, 41 (02): : 389 - 400
[33] RESEARCHING INDUSTRIAL-MARKETS - HOW TO IDENTIFY, REACH AND SELL TO YOUR CUSTOMERS - KRIGMAN,A
SPRATT, K
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1985, 27 (01): : 72 - 73
[34] RESEARCHING INDUSTRIAL-MARKETS - HOW TO IDENTIFY, REACH, AND SELL TO YOUR CUSTOMERS - KRIGMAN,A
不详
INSTRUMENTATION TECHNOLOGY, 1984, 31 (01): : 85 - 85
[35] CHANGING STRUCTURE OF THE AMERICAN-ECONOMY - ITS IMPLICATIONS FOR PERFORMANCE OF INDUSTRIAL-MARKETS - DISCUSSION
ADAMS, W
JOURNAL OF FARM ECONOMICS, 1959, 41 (02): : 426 - 428
[36] PERFORMANCE IMPLICATIONS OF BUYER-SUPPLIER RELATIONSHIPS IN INDUSTRIAL-MARKETS - A TRANSACTION COST EXPLANATION
HEIDE, JB
STUMP, RL
JOURNAL OF BUSINESS RESEARCH, 1995, 32 (01) : 57 - 66
[37] BENEFIT SEGMENTATION FOR INDUSTRIAL-PRODUCTS
DEKLUYVER, CA
WHITLARK, DB
INDUSTRIAL MARKETING MANAGEMENT, 1986, 15 (04) : 273 - 286
[38] ACCESSORY PRODUCTS - PARK BRAKE DEVELOPMENT SIGNALS CARLISLES RENEWED EFFORTS IN CONSTRUCTION, INDUSTRIAL-MARKETS
不详
DIESEL PROGRESS ENGINES & DRIVES, 1995, 61 (09): : 66 - 66
[39] Strategy-based segmentation of industrial markets
Verhallen, TMM
Frambach, RT
Prabhu, J
INDUSTRIAL MARKETING MANAGEMENT, 1998, 27 (04) : 305 - 313
[40] LIFE SCIENCES MARKETING: BENEFIT-BASED SEGMENTATION OF FUNCTIONAL FOOD MARKETS
Tornberg, Katja
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE, 2015, : 90 - 90

← 1 2 3 4 5 →