AN APPLICATION OF A PRODUCT POSITIONING MODEL TO PHARMACEUTICAL PRODUCTS

被引：49
|
作者：
GREEN, PE
KRIEGER, AM
机构：
来源：
MARKETING SCIENCE | 1992年 / 11卷 / 02期
关键词：
PRODUCT POSITIONING; CONJOINT ANALYSIS; MARKET SEGMENTATION;
D O I：
10.1287/mksc.11.2.117
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper describes a case application of SIMOPT, a product positioning model and decision support system.
引用
收藏
页码：117 / 132
页数：16
相关论文
共 50 条
  • [41] Application of Measurement Uncertainty on Conformity Assessment in Pharmaceutical Drug Products
    Simabukuro, Renan
    Jeong, Noh Ah
    Lourenco, Felipe Rebello
    JOURNAL OF AOAC INTERNATIONAL, 2021, 104 (03) : 585 - 591
  • [42] APPLICATION OF THERMOGRAVIMETRY TO STUDY OF SOLVATION OF ORGANIC PRODUCTS OF PHARMACEUTICAL VALUE
    HIRTZ, J
    BOUTHORS, D
    GERARDIN, A
    VASSORT, P
    ANNALES PHARMACEUTIQUES FRANCAISES, 1968, 26 (12): : 749 - &
  • [43] Direct Enantiomeric Resolution of Betaxolol with Application to Analysis of Pharmaceutical Products
    Hefnawy, Mohamed M.
    Sultan, Maha A.
    Al-Shehri, Mona M.
    ANALYTICAL CHEMISTRY INSIGHTS, 2006, 1 : 13 - 20
  • [44] DETERMINATION OF METALLOIDS BY EMISSION SPECTROGRAPHY - APPLICATION TO PHARMACEUTICAL AND BIOLOGICAL PRODUCTS
    PITET, G
    HYGOUNEN.O
    TRICHE, C
    ANALUSIS, 1973, 2 (08) : 601 - 604
  • [45] On the Visual Application of MG Animations in the Promotion and Publicity of Pharmaceutical Products
    Wang, Lu
    Wang, Jian
    BASIC & CLINICAL PHARMACOLOGY & TOXICOLOGY, 2020, 127 : 243 - 243
  • [46] Research on The Model of Positioning System and It's Application
    Jin Dianchuan
    Meng Xiaoli
    Wu Haiming
    INTELLIGENT STRUCTURE AND VIBRATION CONTROL, PTS 1 AND 2, 2011, 50-51 : 463 - 467
  • [47] A new product launch strategy (NPLS) model for pharmaceutical companies
    Trim, Peter
    Pan, Hao
    EUROPEAN BUSINESS REVIEW, 2005, 17 (04) : 325 - 339
  • [48] A NOTE ON PRODUCT POSITIONING
    BROCKHOFF, K
    EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1982, 9 (01) : 90 - 91
  • [49] INTERNATIONAL PRODUCT POSITIONING
    JOHANSSON, JK
    THORELLI, HB
    JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 1985, 16 (03) : 57 - 75
  • [50] FOR A PRACTICE OF PRODUCT POSITIONING
    DUBOIS, PL
    REVUE FRANCAISE DU MARKETING, 1979, (77): : 5 - 32
12345