AN APPLICATION OF A PRODUCT POSITIONING MODEL TO PHARMACEUTICAL PRODUCTS

被引：49
|
作者：
GREEN, PE
KRIEGER, AM
机构：
来源：
MARKETING SCIENCE | 1992年 / 11卷 / 02期
关键词：
PRODUCT POSITIONING; CONJOINT ANALYSIS; MARKET SEGMENTATION;
D O I：
10.1287/mksc.11.2.117
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper describes a case application of SIMOPT, a product positioning model and decision support system.
引用
收藏
页码：117 / 132
页数：16
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