OVERLAP OF OPINION LEADERSHIP - REPLY

被引：1
|
作者：
SUMMERS, JO
KING, CW
机构：
[1] INDIANA UNIV, SCH BUSINESS, BLOOMINGTON, IN 47401 USA
[2] PURDUE UNIV, HERMAN C KRANNERT GRAD, SCH IND ADM, LAFAYETTE, IN USA
来源：
JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 02期
关键词：
D O I：
10.2307/3149776
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：259 / 261
页数：3
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