OVERLAP OF OPINION LEADERSHIP - REPLY

被引：1

作者：

SUMMERS, JO

KING, CW

机构：

[1] INDIANA UNIV, SCH BUSINESS, BLOOMINGTON, IN 47401 USA

[2] PURDUE UNIV, HERMAN C KRANNERT GRAD, SCH IND ADM, LAFAYETTE, IN USA

来源：

JOURNAL OF MARKETING RESEARCH | 1971年 / 8卷 / 02期

关键词：

D O I：

10.2307/3149776

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：259 / 261

页数：3

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