CORPORATE IDEOLOGY, DIVERSIFICATION AND FIRM PERFORMANCE

被引：24
|
作者：
GOLL, I [1 ]
SAMBHARYA, RB [1 ]
机构：
[1] RUTGERS STATE UNIV, SCH BUSINESS, CAMDEN, NJ 08102 USA
来源：
ORGANIZATION STUDIES | 1995年 / 16卷 / 05期
关键词：
CULTURE; IDEOLOGY; STRATEGY; DIVERSIFICATION; FIRM PERFORMANCE;
D O I：
10.1177/017084069501600504
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The literature suggests that the fit between corporate culture and strategy influences firm performance. The present study examines the moderating effect of diversification strategy on the link between corporate ideology, a component of culture, and firm performance. A cross-sectional survey of the largest manufacturing firms in the United States was conducted measuring corporate ideology and diversification strategy. A moderated regression analysis was conducted and it was found that the interaction between ideology and diversification exerts a significant effect on firm performance thus supporting the importance of strategic fit.
引用
收藏
页码：823 / 846
页数：24
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