CORPORATE IDEOLOGY, DIVERSIFICATION AND FIRM PERFORMANCE

被引：24

作者：

GOLL, I ^{[1
]}

SAMBHARYA, RB ^{[1
]}

机构：

[1] RUTGERS STATE UNIV, SCH BUSINESS, CAMDEN, NJ 08102 USA

来源：

ORGANIZATION STUDIES | 1995年 / 16卷 / 05期

关键词：

CULTURE; IDEOLOGY; STRATEGY; DIVERSIFICATION; FIRM PERFORMANCE;

D O I：

10.1177/017084069501600504

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The literature suggests that the fit between corporate culture and strategy influences firm performance. The present study examines the moderating effect of diversification strategy on the link between corporate ideology, a component of culture, and firm performance. A cross-sectional survey of the largest manufacturing firms in the United States was conducted measuring corporate ideology and diversification strategy. A moderated regression analysis was conducted and it was found that the interaction between ideology and diversification exerts a significant effect on firm performance thus supporting the importance of strategic fit.

引用

页码：823 / 846

页数：24

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