PRODUCT POSITIONING STRATEGIES FOR SEGMENT PREEMPTION

被引：0

|

作者：

GRUCA, TS

KUMAR, KR

SUDHARSHAN, D

机构：

来源：

1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING | 1988年 / 54卷

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：47 / 52

页数：6

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