PRODUCT POSITIONING STRATEGIES FOR SEGMENT PREEMPTION

被引：0
|
作者：
GRUCA, TS
KUMAR, KR
SUDHARSHAN, D
机构：
来源：
1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING | 1988年 / 54卷
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：47 / 52
页数：6
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