IDENTIFICATION AND ANALYSIS OF MODERATOR VARIABLES

被引：899

|

作者：

SHARMA, S

DURAND, RM

GURARIE, O

机构：

[1] AUBURN UNIV,AUBURN,AL 36830

[2] UNIV MICHIGAN,ANN ARBOR,MI 48109

来源：

JOURNAL OF MARKETING RESEARCH | 1981年 / 18卷 / 03期

关键词：

D O I：

10.2307/3150970

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：291 / 300

页数：10

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