Evaluation of movie piracy using an integrated approach of interpretive structural modelling and MICMAC analysis

The aim of the paper is to identify the factors which lead to movie piracy and develop a theoretical framework for its prevention. With the growth in movie piracy since the appearance of BitTorrent in 2003, pirated films have become available immediately after official release across the world, while they are not available for authorised viewing abroad until their premieres in each country. This is one of the growing menaces in India and Indian sub-continent where movie is one of the major sources of entertainment. In spite of several efforts made by the Indian film industry in general and Hindi film industry, Mumbai in particular to prevent the piracy, the outcome of such efforts is strongly correlated negatively. In this study we have made an effort to identify variables through systematic literature review and understand contextual relationships among these variables using interpretive structural modelling (ISM) and MICMAC analysis. The findings suggest that illiteracy and lack of infrastructure are two important driving variables of piracy.