IMPORTANCE-PERFORMANCE ANALYSIS

被引：2086
|
作者：
MARTILLA, JA
JAMES, JC
机构：
[1] PACIFIC LUTHERAN UNIV,SCH BUSINESS ADM,TACOMA,WA 98447
[2] FRANK RUSSELL CO INC,TACOMA,WA
来源：
JOURNAL OF MARKETING | 1977年 / 41卷 / 01期
关键词：
D O I：
10.2307/1250495
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：77 / 79
页数：3
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