BROADER PRODUCT LINE - A NECESSITY TO ACHIEVE SUCCESS

被引：341
|
作者：
KEKRE, S
SRINIVASAN, K
机构：
来源：
MANAGEMENT SCIENCE | 1990年 / 36卷 / 10期
关键词：
D O I：
10.1287/mnsc.36.10.1216
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：1216 / 1231
页数：16
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