BROADER PRODUCT LINE - A NECESSITY TO ACHIEVE SUCCESS

被引：341

|

作者：

KEKRE, S

SRINIVASAN, K

机构：

来源：

MANAGEMENT SCIENCE | 1990年 / 36卷 / 10期

关键词：

D O I：

10.1287/mnsc.36.10.1216

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：1216 / 1231

页数：16

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