Trade-Off: Why Some Things Catch on and Others Don't

被引：0
|
作者：
Jones, Robert [1 ]
机构：
[1] Univ Tennessee, Dept Retail Hotel & Tourism Management, Knoxville, TN 37996 USA
来源：
JOURNAL OF PRODUCT AND BRAND MANAGEMENT | 2010年 / 19卷 / 06期
关键词：
Marketing strategy; Innovation; Consumer goods; Customer loyalty; Brand loyalty; Product development;
D O I：
10.1108/10610421011085794
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：463 / +
页数：4
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