Understanding the Influences of Atmospheric Cues on the Emotional Responses and Behaviours of Museum Visitors

被引：42

作者：

Kottasz, Rita ^{[1
,2
]}

机构：

[1] London Metropolitan Univ, Mkt, London, England

[2] London Metropolitan Univ, Ctr Res Corp & Mkt Commun, London, England

来源：

JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING | 2006年 / 16卷 / 1-2期

关键词：

Atmospheric cues; museum marketing; approach-avoidance behaviours; PAD dimensions;

D O I：

10.1300/J054v16n01_06

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The ability of an atmosphere to affect consumer emotions and behaviour is known to be particularly relevant for service organisations. This study examined the role of atmospherics in a service domain via a survey of the responses to relevant stimuli among a sample of visitors to ten UK museums. A model indicating the relationships between museum atmospherics and visitor conduct was developed and tested. Visitors' internal reactions to various atmospheric factors were explored and the consequences of these responses for an individual's approachavoidance behaviour were evaluated. (C) 2006 by The Haworth Press, Inc. All rights reserved.

引用

页码：95 / 121

页数：27

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