EMULATING THE WORD-OF-MOUTH SYSTEM IN A RESEARCH-AND-DEVELOPMENT ENVIRONMENT

被引：0
|
作者：
HARVEY, CF
SMITH, P
LUND, P
机构：
[1] UNIV SUNDERLAND,SCH COMP & INFORMAT SYST,SUNDERLAND,ENGLAND
[2] COURTAULDS COATINGS,FELLING,ENGLAND
来源：
ONLINE & CDROM REVIEW | 1994年 / 18卷 / 01期
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
引用
收藏
页码：47 / 47
页数：1
相关论文
共 50 条
  • [41] The effects of word-of-mouth consistency on persuasiveness
    Chang, Sue-Ting
    Lin, Tom M. Y.
    Luarn, Pin
    CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION, 2014, 31 (02): : 128 - 141
  • [42] Online word-of-mouth and market structure
    Carlos Daniel Santos
    Portuguese Economic Journal, 2020, 19 : 267 - 283
  • [43] Word-of-mouth and the forecasting of consumption enjoyment
    He, Stephen X.
    Bond, Samuel D.
    JOURNAL OF CONSUMER PSYCHOLOGY, 2013, 23 (04) : 464 - 482
  • [44] Word-of-mouth communications: A motivational analysis
    Sundaram, DS
    Mitra, K
    Webster, C
    ADVANCES IN CONSUMER RESEARCH, VOL. XXV, 1998, 25 : 527 - 531
  • [45] Modeling word-of-mouth usage: A replication
    Iyer, Rajesh
    Griffin, Mitch
    JOURNAL OF BUSINESS RESEARCH, 2021, 126 : 512 - 523
  • [46] WORD-OF-MOUTH RECRUITMENT CAN BE RISKY
    STACK, C
    PERSONNEL JOURNAL, 1993, 72 (08) : 92 - 92
  • [47] Research for the Relationship Between the Motivation of Word-of-Mouth and the Effect of Advertising on the Web
    Ji, Feng
    Lin, Sheng-Liang
    INTERNATIONAL JOURNAL OF E-COLLABORATION, 2023, 19 (02)
  • [48] Research on Word-of-mouth Marketing of Fantastic Beasts & Where to Find Them
    王颖
    校园英语, 2018, (03) : 246 - 247
  • [49] Word-of-Mouth Communication in the Soviet Union
    Bauer, Raymond A.
    Gleicher, David B.
    PUBLIC OPINION QUARTERLY, 1953, 17 (03) : 297 - 310
  • [50] Electronic word-of-mouth: challenges and opportunities
    Jalilvand, Mohammad Reza
    Esfahani, Sharif Shekarchizadeh
    Samiei, Neda
    WORLD CONFERENCE ON INFORMATION TECHNOLOGY (WCIT-2010), 2011, 3
12345