Adoption of Big Data Technologies for Communication Management in Large Projects

Big data introduced several novel opportunities for many organizations worldwide. Big data technologies are now available for businesses of all scales and the organizations are adopting them increasingly to capitalize on various business gains. In this era of growing projects globally, big data is not only assisting in information exchange but also bringing convenience for communication management in large scale projects. This study assesses the level of awareness of communication management professionals regarding Big Data technologies and analyzes the contribution of different factors responsible for the rate of adoption of big data technologies for communication management in large projects. The study is based on online surveys and interviews of different organizations and the academia. The findings show that, among others, fear of job loss is a major hindrance while the enhanced information mobility is the major accelerator towards the adoption of big data technologies for communication management. It further establishes that unawareness of the professionals towards big data technologies plays a negative role in their acceptance.