Using Feng Shui to Create a Positive Corporate Reputation

This study reviews and conceptualizes 'Feng Shui', which is defined as a method for inspecting and keeping in harmonious Chi. Chinese believe that positive Chi promotes fortune and health, making Feng Shui important in enabling a firm to achieve strong and good Chi. Simultaneously, this study discusses the implications of Feng Shui for the relationship between corporate reputation management and business activities. Furthermore, this study develops a practical model for understanding the process of creating corporate reputation based on Feng Shui. Finally, this study makes Feng Shui-related suggestions to Western firms operating in using Feng Shui to create a positive corporate reputation.