DECISION-THEORY AND MARKETING-MANAGEMENT

被引：11

作者：

BUZZELL, RD

SLATER, CC

机构：

来源：

关键词：

D O I：

10.2307/1248294

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 16

页数：10

共 50 条

[41] CAUSAL DECISION-THEORY
SKYRMS, B
JOURNAL OF PHILOSOPHY, 1982, 79 (11): : 695 - 711
[42] BEHAVIORAL DECISION-THEORY
EDWARDS, W
ANNUAL REVIEW OF PSYCHOLOGY, 1961, 12 : 473 - 498
[43] DECISION-THEORY AS PHILOSOPHY
KAPLAN, M
PHILOSOPHY OF SCIENCE, 1983, 50 (04) : 549 - 577
[44] PLANNING AND DECISION-THEORY
DYCKMAN, JW
JOURNAL OF THE AMERICAN INSTITUTE OF PLANNERS, 1961, 27 (04): : 335 - 345
[45] PHYSICS AS A DECISION-THEORY
SAATY, TL
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1990, 48 (01) : 98 - 104
[46] GENERAL DECISION-THEORY
DELASIENRA, AG
CRITICA-REVISTA HISPANOAMERICANA DE FILOSOFIA, 1991, 23 (67): : 41 - 58
[47] MARKETING-MANAGEMENT CASES - WEILBACHER,WM
HAMM, BC
JOURNAL OF MARKETING, 1976, 40 (02) : 119 - 119
[48] MARKETING-MANAGEMENT - GERMAN - WESTERMANN,H
DIETZEL, K
ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT, 1976, 46 (12): : 926 - 926
[49] INTRODUCTION TO MARKETING-MANAGEMENT - JONES,FM
FLINN, WA
JOURNAL OF MARKETING, 1965, 29 (03) : 112 - 113
[50] Present trends in the development of marketing-management
Kita, J
EKONOMICKY CASOPIS, 1996, 44 (7-8): : 506 - 515