How Academic Libraries Reach Users on Facebook

被引：13
|
作者：
Wan, Gang [1 ]
机构：
[1] Texas A&M Univ, 5000 TAMU, College Stn, TX 77845 USA
来源：
COLLEGE & UNDERGRADUATE LIBRARIES | 2011年 / 18卷 / 04期
关键词：
Academic libraries; content analysis; Facebook; library services; marketing; social networking;
D O I：
10.1080/10691316.2011.624944
中图分类号：
G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];
学科分类号：
1205 ; 120501 ;
摘要：
Facebook is an extremely popular social networking site with college students. Many academic libraries have created their Facebook profiles to reach more users. This article studies the Facebook presence of Association of Research Libraries (ARL) member institutions, particularly academic ones. Their Facebook pages are analyzed comprehensively in terms of content, launch time, and popularity. The majority of these libraries maintain at least one Facebook page whose content typically focuses on library events, resource updates, etc.
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页码：307 / 318
页数：12
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