MARKETING-RESEARCH AND NEW PRODUCT FAILURE RATE

被引：95

|

作者：

CRAWFORD, CM ^{[1
]}

机构：

[1] UNIV MICHIGAN,GRAD SCH BUSINESS ADM,ANN ARBOR,MI 48104

来源：

JOURNAL OF MARKETING | 1977年 / 41卷 / 02期

关键词：

D O I：

10.2307/1250634

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：51 / 61

页数：11

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