PERCEPTIONS OF UNCERTAINTY WITHIN A BUYING GROUP

被引：8
|
作者：
SPEKMAN, RE [1 ]
FORD, GT [1 ]
机构：
[1] UNIV MARYLAND,COLLEGE PK,MD 20742
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1977年 / 6卷 / 06期
关键词：
D O I：
10.1016/0019-8501(77)90001-3
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：395 / 403
页数：9
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