Advertising & Promotion. An Integrated Marketing Communications Approach

被引：0

|

作者：

Nielsen, Martin

机构：

来源：

CORPORATE COMMUNICATIONS | 2012年 / 17卷 / 03期

关键词：

D O I：

10.1108/ccij.2012.16817caa.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页数：8

相关论文

共 50 条

[1] Advertising & Promotion: An Integrated Marketing Communications Approach, 2nd edition
King, Andrew
MEDIA INTERNATIONAL AUSTRALIA, 2010, (137) : 165 - 166
[2] Advertising and Promotion: An Integrated Marketing Communications Approach, 2nd edition
Kelly, Aidan
INTERNATIONAL JOURNAL OF ADVERTISING, 2010, 29 (03) : 501 - 504
[3] INTEGRATING ONLINE ADVERTISING INTO INTEGRATED MARKETING COMMUNICATIONS
Svetlik, Jaroslav
MARKETING IDENTITY: ONLINE RULES, PT I, 2017, : 206 - 215
[4] Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective
Pushkar Murthy
Murali K. Mantrala
Marketing Letters, 2005, 16 : 19 - 35
[5] Allocating a promotion budget between advertising and sales contest prizes: An integrated marketing communications perspective
Murthy, P
Mantrala, M
MARKETING LETTERS, 2005, 16 (01) : 19 - 35
[6] Integrated marketing communications in US advertising agencies: An exploratory study
Schultz, DE
Kitchen, PJ
JOURNAL OF ADVERTISING RESEARCH, 1997, 37 (05) : 7 - 18
[7] INTEGRATED MARKETING COMMUNICATIONS POINT OF SALE AS A FORM PROMOTION OF PRODUCTS
Skrygun, N.
Kapynus, L.
Mukovoz, S.
UKRAINIAN FOOD JOURNAL, 2012, 1 (03) : 91 - 95
[8] Upstream social marketing strategy: An integrated marketing communications approach
Key, Thomas Martin
Czaplewski, Andrew J.
BUSINESS HORIZONS, 2017, 60 (03) : 325 - 333
[9] Integrated marketing communications Effects of advertising-sponsorship strategic consistency
Navarro, Angeles
Sicilia, Maria
Delgado-Ballester, Elena
EUROMED JOURNAL OF BUSINESS, 2009, 4 (03) : 223 - 236
[10] Does environmental advertising reflect integrated marketing communications? An empirical investigation
Carlson, L
Grove, SJ
Laczniak, RN
Kangun, N
JOURNAL OF BUSINESS RESEARCH, 1996, 37 (03) : 225 - 232

← 1 2 3 4 5 →