MANAGERIAL APPROACH TO MACRO-MARKETING

被引：13
|
作者：
ZIF, J [1 ]
机构：
[1] NORTHEASTERN UNIV,BOSTON,MA 02115
来源：
JOURNAL OF MARKETING | 1980年 / 44卷 / 01期
关键词：
D O I：
10.2307/1250032
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：36 / 45
页数：10
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