SERVICE FIRMS - INTERDEPENDENCE OF EXTERNAL AND INTERNAL MARKETING STRATEGIES

被引：48
|
作者：
FLIPO, JP
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1986年 / 20卷 / 08期
关键词：
D O I：
10.1108/EUM0000000004658
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：5 / 14
页数：10
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