SERVICE FIRMS - INTERDEPENDENCE OF EXTERNAL AND INTERNAL MARKETING STRATEGIES

被引：48

|

作者：

FLIPO, JP

机构：

来源：

EUROPEAN JOURNAL OF MARKETING | 1986年 / 20卷 / 08期

关键词：

D O I：

10.1108/EUM0000000004658

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：5 / 14

页数：10

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