ADVERTISING PROCEDURE

被引：0

|

作者：

Thacher, W. F. G.

机构：

来源：

JOURNALISM QUARTERLY | 1941年 / 18卷 / 03期

关键词：

D O I：

10.1177/107769904101800316

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

收藏

页码：317 / 318

页数：2

相关论文

共 50 条

[21] ADVERTISING RESEARCH AND ADVERTISING PRACTICE
ZINKHAN, GM
JOURNAL OF ADVERTISING, 1993, 22 (01) : R7 - R8
[22] Targeted advertising and advertising avoidance
Johnson, Justin P.
RAND JOURNAL OF ECONOMICS, 2013, 44 (01): : 128 - 144
[23] Advertising value and advertising on the web
Ducoffe, RH
JOURNAL OF ADVERTISING RESEARCH, 1996, 36 (05) : 21 - 35
[24] ART AS ADVERTISING - ADVERTISING AS ART
MURKENALTROGGE, C
DU-EUROPAISCHE KUNSTZEITSCHRIFT, 1978, (446): : 20 - 20
[25] ADVERTISING MANAGERS AND ADVERTISING FOR MANAGERS
LAGNEAU, G
SOCIOLOGIE DU TRAVAIL, 1968, 10 (03) : 303 - 318
[26] Advertising attitudes and advertising effectiveness
Mehta, A
JOURNAL OF ADVERTISING RESEARCH, 2000, 40 (03) : 67 - 72
[27] Multichannel advertising: does print advertising affect search engine advertising?
Olbrich, Rainer
Schultz, Carsten D.
EUROPEAN JOURNAL OF MARKETING, 2014, 48 (9-10) : 1731 - 1756
[28] The impact of advertising appeals and advertising spokespersons on advertising attitudes and purchase intentions
Lin, Long-Yi
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 2011, 5 (21): : 8446 - 8457
[29] DEFINING MISLEADING ADVERTISING AND DECEPTION IN ADVERTISING
PRESTON, IL
JOURNAL OF MARKETING, 1976, 40 (03) : 54 - 57
[30] Exploring Advertising Equity in Fashion Advertising
Hess, Brooklyn
Phillips, Barbara J.
JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2018, 39 (02): : 192 - 205

← 1 2 3 4 5 →