Methodical basis of innovative tourism products markets options determination

被引：0

作者：

Miliutuna, Ju. S. ^{[1
]}

机构：

[1] Kyiv Natl Trade Econ Univ, Hotel Restaurant & Tourist Business Dept, Kiev, Ukraine

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2012年 / 04期

关键词：

diffusion of innovations; innovative tourism product; Frank M. Bass model; superlidery; leaders; leaders followers; sales technique coefficient;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The article is investigated the applicability of the Frank M. Bass mathematical model to assess extent and timing of innovative tourism product consumers' perception. An author's classification of innovative tourism products target consumers is done. The necessity of Frank M. Bass model adaption to the needs of the tourism market by introducing a factor that would reflect the personal selling specifics is proved.

引用

页码：367 / 374

页数：8

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