MARKETING COMMUNICATION - BEHAVIORAL APPROACH TO MEN, MESSAGES, AND MEDIA - CRANE,E

被引：0

|

作者：

BAUER, RA ^{[1
]}

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA

来源：

JOURNAL OF BUSINESS | 1967年 / 40卷 / 01期

关键词：

D O I：

10.1086/294937

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：102 / 103

页数：2

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