PRICE TRADE-OFFS AS A MEASURE OF BRAND VALUE

被引：0
|
作者：
BLACKSTON, M
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1990年 / 30卷 / 04期
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：RC3 / RC6
页数：4
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