PRICE TRADE-OFFS AS A MEASURE OF BRAND VALUE

被引：0

|

作者：

BLACKSTON, M

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 1990年 / 30卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：RC3 / RC6

页数：4

相关论文

共 50 条

[1] Debate: Public value trade-offs and methodological trade-offs
Bozeman, Barry
PUBLIC MONEY & MANAGEMENT, 2008, 28 (03) : 135 - 136
[2] To Brand or Not To Brand? Trade-offs in Corporate Branding Decisions
Griffin J.J.
Corporate Reputation Review, 2002, 5 (2-3) : 228 - 240
[3] Price as a variable in online consumer trade-offs
Karlsson, Ted
Kuttainen, Christer
Pitt, Leyland
Spyropoulou, Stavroula
MARKETING INTELLIGENCE & PLANNING, 2005, 23 (04) : 350 - +
[4] LEBESGUE MEASURE AND SOCIAL CHOICE TRADE-OFFS
CAMPBELL, DE
KELLY, JS
ECONOMIC THEORY, 1995, 5 (03) : 445 - 459
[5] Using Decoy Effects to Influence an Online Brand Choice: The Role of Price-Quality Trade-Offs
Hsu, Huei-Chen
Liu, Wen-Liang
CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, 2011, 14 (04) : 235 - 239
[6] Common mistakes in making value trade-offs
Keeney, RL
OPERATIONS RESEARCH, 2002, 50 (06) : 935 - 945
[7] Managing for Stakeholders: Trade-offs or Value Creation
Freeman, R. Edward
JOURNAL OF BUSINESS ETHICS, 2010, 96 : 7 - 9
[8] Managing for Stakeholders: Trade-offs or Value Creation
R. Edward Freeman
Journal of Business Ethics, 2010, 96 : 7 - 9
[9] Trade-offs
Garland, Theodore, Jr.
CURRENT BIOLOGY, 2014, 24 (02) : R60 - R61
[10] TRADE-OFFS - WHAT TRADE-OFFS - COMPETENCE AND COMPETITIVENESS IN MANUFACTURING STRATEGY
CORBETT, C
VANWASSENHOVE, L
CALIFORNIA MANAGEMENT REVIEW, 1993, 35 (04) : 107 - 122

← 1 2 3 4 5 →