RELATION BETWEEN ATTITUDINAL TRUST AND BEHAVIORAL TRUST: AN EXPLORATORY STUDY

Previous studies have reported the low predictability of attitudinal trust measures for behavioral trust outcomes. This study argues that there has been a mismatch of the trust construct by using social trust attitude measures to predict materialistic trust behavioral outcomes. Through exploratory pilot experiments, distributional preference measures were found to be related to the materialistic trust decision in the game but not to the social trust decision in the scenario. These findings can shed light on the validity issue of trust measures in future research.