THE MANAGERIAL CONTEXT FOR BEHAVIORAL-CONTROL IN MARKETING

被引：0
|
作者：
FENNELL, G
机构：
来源：
1989 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND PRACTICE | 1989年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：360 / 363
页数：4
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