Marketing Religion Online: The LDS Church's SEO Efforts

被引：14
|
作者：
Chen, Chiung Hwang [1 ]
机构：
[1] Brigham Young Univ Hawaii, Dept Int Cultural Studies, 55-220 Kulanui St 1940, Laie, HI 96762 USA
来源：
JOURNAL OF MEDIA AND RELIGION | 2011年 / 10卷 / 04期
关键词：
D O I：
10.1080/15348423.2011.625265
中图分类号：
B9 [宗教];
学科分类号：
010107 ;
摘要：
This article examines the relationship between new media technologies and religious marketing. Specifically, it looks at how the LDS/Mormon Church employs Search Engine Optimization (SEO) techniques to influence online search results. The author acknowledges the reasonable motivations behind and the ethical practice of the LDS Church's SEO efforts; however, the article also brings up philosophical questions about religions applying proactive/ aggressive business marketing strategies.
引用
收藏
页码：185 / 205
页数：21
相关论文
共 50 条
  • [1] Sexual Orientation Change Efforts Among Current or Former LDS Church Members
    Dehlin, John P.
    Galliher, Renee V.
    Bradshaw, William S.
    Hyde, Daniel C.
    Crowell, Katherine A.
    JOURNAL OF COUNSELING PSYCHOLOGY, 2015, 62 (02) : 95 - 105
  • [2] Search engine optimization (SEO) impacts online shopping mall marketing
    Kim, JuSung
    Lee, Sangbok
    Test Engineering and Management, 2019, 81 (11-12): : 458 - 466
  • [3] Effect of online social media marketing efforts on customer response
    Upadhyay, Yogesh
    Paul, Justin
    Baber, Ruturaj
    JOURNAL OF CONSUMER BEHAVIOUR, 2022, 21 (03) : 554 - 571
  • [4] Application of Online Marketing Methods and SEO Technologies for Web Resources Analysis within the Region
    Kuchkovskiy, Volodymyr
    Andrunyk, Vasyl
    Krylyshyn, Maksym
    Chyrun, Lyubomyr
    Vysotskyi, Anatolii
    Chyrun, Sofia
    Sokulska, Nataliia
    Brodovska, Ilona
    COLINS 2021: COMPUTATIONAL LINGUISTICS AND INTELLIGENT SYSTEMS, VOL I, 2021, 2870
  • [5] Taking Stock of Your Institution's Marketing Efforts
    Shea, Erin
    REFERENCE & USER SERVICES QUARTERLY, 2015, 54 (03) : 27 - 29
  • [6] Galileo's Religion Versus the Church's Science? Rethinking the History of Science and Religion
    Wilson D.B.
    Physics in Perspective, 1999, 1 (1) : 65 - 84
  • [7] Digitalising the Church: Clergy's attitudes towards the Church's mission online
    Samsudean, Dragos
    CULTURE AND RELIGION, 2023, 23 (01) : 98 - 116
  • [8] The Least of These: Black Church Children’s and Youth Outreach Efforts
    Sandra L. Barnes
    Journal of African American Studies, 2008, 12 (2) : 97 - 119
  • [9] Marketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis
    Campos, Jessica
    Fonseca, Manuel Jose
    Rodrigues, Helena Sofia
    INTERNATIONAL CONFERENCE ON NUMERICAL ANALYSIS AND APPLIED MATHEMATICS 2022, ICNAAM-2022, 2024, 3094
  • [10] Network Text Analysis to Summarize Online Conversations for Marketing Intelligence Efforts in Telecommunication Industry
    Alamsyah, Andry
    Paryasto, Marisa
    Putra, Feriza J.
    Himmawan, Rizal
    2016 4TH INTERNATIONAL CONFERENCE ON INFORMATION AND COMMUNICATION TECHNOLOGY (ICOICT), 2016,
12345