TOURISM PLANNING FROM THEAPPROACH TO COMPETITIVENESS: COLOMBIA CASE STUDY

This research paper has the objective to show in a comprehensive way, the results that were thrown by the eleven tourism development plans made in Colombia, in 2012. In fact, it is intended to give an overview of tourism planning in the country. Originally, the article presents the methodological approach of the process, which is based on the four competitiveness factors formulated by canadian academics Crouch and Ritchie: attraction, support, production and destination management. Subsequently, the authors show the general trends (national trends) in the four factors analyzed, to have a view of the whole situation: weaknesses, opportunities, strengths and threats and thus, draw the results and the conclusions under the advanced process.