MARKETING RESEARCH FOR PLANNING DEVELOPMENT AND NEW PRODUCT VENTURES

被引:0
|
作者
GIRAGOSI.NH
机构
来源
关键词
D O I
暂无
中图分类号
O6 [化学];
学科分类号
0703 ;
摘要
引用
收藏
页码:153 / &
相关论文
共 50 条
  • [21] New ventures and the development of marketing capabilities: the role of business innovation ecosystems
    Bettiol, Marco
    De Marchi, Valentina
    Di Maria, Eleonora
    Grandinetti, Roberto
    IFKAD 2014: 9TH INTERNATIONAL FORUM ON KNOWLEDGE ASSET DYNAMICS: KNOWLEDGE AND MANAGEMENT MODELS FOR SUSTAINABLE GROWTH, 2014, : 990 - 1010
  • [22] Marketing Dilemma and Countermeasures of New Ventures
    Lan, Xin
    2013 3RD INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2013), 2013, 25 : 195 - 198
  • [23] NEW-PRODUCT VENTURES
    PESSEMIER, EA
    BUSINESS HORIZONS, 1968, 11 (04) : 5 - &
  • [24] MARKETING CAN HELP NEW PRODUCT DEVELOPMENT
    FOSTER, WK
    FOOD TECHNOLOGY, 1967, 21 (11) : 1454 - &
  • [25] Strategic decision comprehensiveness and new product development outcomes in new technology ventures
    Atuahene-Gima, K
    Li, HY
    ACADEMY OF MANAGEMENT JOURNAL, 2004, 47 (04): : 583 - 597
  • [26] Supplier's involvement and success of radical new product development in new ventures
    Song, Michael
    Di Benedetto, C. Anthony
    JOURNAL OF OPERATIONS MANAGEMENT, 2008, 26 (01) : 1 - 22
  • [27] MARKETING HYPE - A NEW PERSPECTIVE FOR NEW PRODUCT RESEARCH AND INTRODUCTION
    WIND, J
    MAHAJAN, V
    JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1987, 4 (01) : 43 - 49
  • [28] Planning and uncertainty in new product development
    Stockstrom, Christoph
    Herstatt, Cornelius
    R & D MANAGEMENT, 2008, 38 (05) : 480 - 490
  • [29] Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success
    Ernst, Holger
    Hoyer, Wayne D.
    Ruebsaamen, Carsten
    JOURNAL OF MARKETING, 2010, 74 (05) : 80 - 92
  • [30] Research on new product development planning and strategy based on TRIZ evolution theory
    Zhang, Fuying
    Shen, Xiaobin
    He, Qingping
    GLOBAL DESIGN TO GAIN A COMPETITIVE EDGE: AN HOLISTIC AND COLLABORATIVE DESIGN APPROACH BASED ON COMPUTATIONAL TOOLS, 2008, : 825 - 834