MARKETING RESEARCH FOR PLANNING DEVELOPMENT AND NEW PRODUCT VENTURES

被引：0

|

作者：

GIRAGOSI.NH

机构：

来源：

ADVANCES IN CHEMISTRY SERIES | 1968年 / 83期

关键词：

D O I：

暂无

中图分类号：

O6 [化学];

学科分类号：

0703 ;

摘要：

引用

收藏

页码：153 / &

相关论文

共 50 条

[1] Effectual marketing planning for new ventures
Peter S. Whalen
Samuel S. Holloway
AMS Review, 2012, 2 (1) : 34 - 43
[2] MARKETING RESEARCH DECISION IN NEW TECHNOLOGY VENTURES
LITTLE, B
COOPER, RG
BUSINESS QUARTERLY, 1974, 39 (04): : 58 - 64
[3] COORDINATION OF RESEARCH AND NEW PRODUCT DEVELOPMENT WITH MARKETING NEEDS
NAJJAR, EG
SOAP AND CHEMICAL SPECIALITIES, 1969, 45 (07): : 50 - &
[4] The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures
Atuahene-Gima, K
Li, HY
de Luca, LM
INDUSTRIAL MARKETING MANAGEMENT, 2006, 35 (03) : 359 - 372
[5] MARKETING RESEARCH-AND-DEVELOPMENT INTERACTION IN NEW PRODUCT DEVELOPMENT - IMPLICATIONS FOR NEW PRODUCT SUCCESS RATES
HISE, RT
ONEAL, L
PARASURAMAN, A
MCNEAL, JU
JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1990, 7 (02) : 142 - 155
[6] ROLE OF MARKETING-RESEARCH IN NEW TECHNOLOGY VENTURES
LITTLE, B
COOPER, RG
RESEARCH MANAGEMENT, 1977, 20 (03): : 20 - 25
[7] New product development in new ventures: the quest for resources
Bolumole, Yemisi A.
Calantone, Roger J.
Di Benedetto, C. Anthony
Melnyk, Steven A.
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 2015, 53 (08) : 2506 - 2523
[8] The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
O'Cass, Aron
JOURNAL OF STRATEGIC MARKETING, 2016, 24 (01) : 47 - 60
[9] MARKETING RESEARCH IN PRODUCT DEVELOPMENT FUNCTION
Maricic, Sven
Ikonic-Tonci, Milan
Mikac, Tonci
ENGINEERING REVIEW, 2008, 28 (02) : 55 - 63
[10] MARKETING A NEW PRODUCT - PLANNING, DEVELOPMENT AND CONTROL - HISRICH,RD, PETERS,MP
LARIC, MV
INDUSTRIAL MARKETING MANAGEMENT, 1978, 7 (06) : 431 - 432

← 1 2 3 4 5 →