'Truths that Set Us Free?': The Use of Rhetoric in Mind-Body-Spirit Books

This article provides a critical qualitative analysis of popular mindbody-spirit books. Typically, these books present a hybrid combining spirituality with self-help and popular psychology. They promise to soothe, heal, and liberate the reader from what is construed as a mundane, desolate life and an environmental and social context of despair. Constructions of transformation and liberation are pervasive in these books. The analysis attends to meaning and rhetoric. Three discourses are delineated, each of which constructs transformation and liberation. In addition, while it is assumed that the authors produce a particular version of spirituality in these books rather than present the truth in a value-neutral way, this analysis attends to the rhetorical strategies that can work to make the authors' message appear as literal and factual to the reader.