CRITICAL ANALYSIS OF THE POPULAR MEDIA AND THE CONCEPT OF IDEAL SUBJECT POSITION - SPORTS-ILLUSTRATED AS CASE-STUDY

被引：6

作者：

DAVIS, LR

机构：

[1] Department of Social Science, Springfield College, Springfield, MA, 01109

来源：

QUEST | 1993年 / 45卷 / 02期

关键词：

D O I：

10.1080/00336297.1993.10484082

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

This paper discusses critical and cultural studies approaches to popular media analysis. The concept of ideal subject position is presented as a useful tool for the analysis of media texts. Applying this concept to a case study of Sports Illustrated supports the argument that Sports Illustrated texts beckon consumers who are white, Western, affluent, Christian, heterosexual men. The political implications of this analysis are discussed.

引用

页码：165 / 181

页数：17

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