CRITICAL ANALYSIS OF THE POPULAR MEDIA AND THE CONCEPT OF IDEAL SUBJECT POSITION - SPORTS-ILLUSTRATED AS CASE-STUDY

被引：6
|
作者：
DAVIS, LR
机构：
[1] Department of Social Science, Springfield College, Springfield, MA, 01109
来源：
QUEST | 1993年 / 45卷 / 02期
关键词：
D O I：
10.1080/00336297.1993.10484082
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper discusses critical and cultural studies approaches to popular media analysis. The concept of ideal subject position is presented as a useful tool for the analysis of media texts. Applying this concept to a case study of Sports Illustrated supports the argument that Sports Illustrated texts beckon consumers who are white, Western, affluent, Christian, heterosexual men. The political implications of this analysis are discussed.
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页码：165 / 181
页数：17
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