The major thesis of this article is that combining the resource-based theory of the firm with Austrian economics and heterogeneous demand theory provides the foundations for a new theory of competition, the resource-advantage theory. This new theory has macro and public policy implications. Specifically, when compared with neoclassical perfect competition theory, the resource-advantage theory better explains productivity and economic growth.
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Michigan State Univ, Dept Mkt, Eli Broad Grad Sch Management, Eli Broad Coll Business, E Lansing, MI 48824 USAMichigan State Univ, Dept Mkt, Eli Broad Grad Sch Management, Eli Broad Coll Business, E Lansing, MI 48824 USA
Griffith, David A.
Yalcinkaya, Goksel
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Univ New Hampshire, Whittemore Sch Business & Econ, Durham, NH 03824 USAMichigan State Univ, Dept Mkt, Eli Broad Grad Sch Management, Eli Broad Coll Business, E Lansing, MI 48824 USA
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Rawls College of Business, Department of Marketing, Texas Tech University, Lubbock, 79409–2101, TXRawls College of Business, Department of Marketing, Texas Tech University, Lubbock, 79409–2101, TX
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Texas Tech Univ, Jerry S Rawls Coll Business Adm, Dept Mkt, Mkt, Lubbock, TX 79409 USATexas Tech Univ, Jerry S Rawls Coll Business Adm, Dept Mkt, Mkt, Lubbock, TX 79409 USA