THE EFFECTS OF EMOTIONAL AROUSAL AND VALENCE ON TELEVISION VIEWERS COGNITIVE CAPACITY AND MEMORY

被引：211

作者：

LANG, A ^{[1
]}

DHILLON, K ^{[1
]}

DONG, QW ^{[1
]}

机构：

[1] WASHINGTON STATE UNIV,SCH COMMUN,PULLMAN,WA

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1995年 / 39卷 / 03期

关键词：

D O I：

10.1080/08838159509364309

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study examines the combined effects of arousal and Valence on viewers' capacity allocation to and memory for television messages. Results show that when valence (how positive or negative a message is) is controlled, arousing messages are remembered better than calm messages. When arousal is controlled, positive messages are remembered better than negative messages. Reaction time results suggest that capacity allocation is a function of both Valence and arousal. Viewers allocate the most capacity to positive arousing messages and the least capacity to negative arousing messages. The calm messages (both positive and negative) fall between these two.

引用

页码：313 / 327

页数：15

共 50 条

[21] Examining the Effects of Emotional Valence and Arousal on Source Memory: A Meta-Analysis of Behavioral Evidence
Pereira, Diana R.
Teixeira-Santos, Ana C.
Sampaio, Adriana
Pinheiro, Ana P.
EMOTION, 2023, 23 (06) : 1740 - 1763
[22] AGE-RELATED EFFECTS ON MEMORY FOR SOCIAL STIMULI: THE ROLE OF VALENCE, AROUSAL, AND EMOTIONAL RESPONSES
Hess, Thomas M.
Popham, Lauren E.
Growney, Claire M.
EXPERIMENTAL AGING RESEARCH, 2017, 43 (02) : 105 - 123
[23] Enhanced conflict-driven cognitive control by emotional arousal, not by valence
Zeng, Qinghong
Qi, Senqing
Li, Miaoyun
Yao, Shuxia
Ding, Cody
Yang, Dong
COGNITION & EMOTION, 2017, 31 (06) : 1083 - 1096
[24] Two routes to emotional memory: Distinct neural processes for valence and arousal
Kensinger, EA
Corkin, S
PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2004, 101 (09) : 3310 - 3315
[25] Valence- and arousal specific emotional modulation of cognitive control mechanisms
Maran, Thomas
Sachse, Pierre
Herz, Christoph
Peglow, Nora
Hutzenthaler, Nicola
Gumbert, Mathias
Furtner, Marco
INTERNATIONAL JOURNAL OF PSYCHOLOGY, 2016, 51 : 196 - 196
[26] Better memory for emotional sources? A systematic evaluation of source valence and arousal in source memory
Symeonidou, Nikoletta
Kuhlmann, Beatrice G.
COGNITION & EMOTION, 2022, 36 (02) : 300 - 316
[27] The effects of emotional arousal on memory for verbal material
Wear, K
Amster, H
JOURNAL OF COGNITIVE NEUROSCIENCE, 2000, : 134 - 134
[28] Disentangling the Effects of Arousal and Valence on Memory for Intrinsic Details
Mather, Mara
Sutherland, Matthew
EMOTION REVIEW, 2009, 1 (02) : 118 - 119
[29] The moderating effects of stimulus valence and arousal on memory suppression
Marx, Brian P.
Marshall, Peter J.
Castro, Frank
EMOTION, 2008, 8 (02) : 199 - 207
[30] Personality modulates the effects of emotional arousal and valence on brain activation
Kehoe, Elizabeth G.
Toomey, John M.
Balsters, Joshua H.
Bokde, Arun L. W.
SOCIAL COGNITIVE AND AFFECTIVE NEUROSCIENCE, 2012, 7 (07) : 858 - 870

← 1 2 3 4 5 →